The Author Toolbox: Three Tools to Keep Growing as a Writer

The Author Toolbox: Three Tools to Keep Growing as a Writer

The journey to becoming a successful author is a long one. It started with a desire to build a quality book, meandered through the plateau of platform-building, detoured briefly into the land of banking, and then began the arduous climb up the mountain of publication and marketing. In order to maintain traction and scale new heights, there are three final tools required to keep growing as a writer and build a long-lasting career. Tool #1:

The Author Toolbox: Branching Out With Multiple Income Streams

The Author Toolbox: Branching Out With Multiple Income Streams

As you fine-tune your ongoing marketing plan, you’ll also adjust your next book launch plans in the hopes that eventually you’ll make enough collective income from your books to meet your financial goals. Those goals might be to have a self-sustaining business, to pay for a child’s college education, or even to replace a full-time income from the hated day job. Whatever those goals might be, being an author can yield much more than words

The Author Toolbox: Ongoing Book Marketing Tools (Part 2)

The Author Toolbox: Ongoing Book Marketing Tools (Part 2)

Beyond a successful launch lies years of ongoing book marketing to attract new readers and maintain relationships in order to sustain future book sales. Here are a few more tools to consider. Tool #4: Plan seasonal tie-ins and re-launch type events to generate new interest in older titles. A book set around a college football team can find new life each fall while a historical novel set during World War II has its own set

The Author Toolbox: Ongoing Book Marketing Tools (Part 1)

The Author Toolbox: Ongoing Book Marketing Tools (Part 1)

In order to build a career as an author, you will constantly be seeking readers for both your newest book and your previous ones. Ideally, someone buys a book, falls in love with your writing, seeks out more of your work, becomes a fan, and then tells all their friends about you. The more books you have available, the more possible ways there are to be found and therefore the more potential income to be

The Author Toolbox: Planning a Successful Book Launch (Part 3)

The Author Toolbox: Planning a Successful Book Launch (Part 3)

Planning a successful book launch involves multiple moving pieces and it’s easy to get overwhelmed. That’s where this final book launch tool becomes so important. (If you haven’t already, check out part one and part two on this topic.) Tool #7: Pull all the scattered pieces of your book launch plan together into a comprehensive timeline with items to check off as you get them done. While the following framework provides a good start, you

The Author Toolbox: Planning a Successful Book Launch (Part 2)

The Author Toolbox: Planning a Successful Book Launch (Part 2)

Planning a successful book launch starts with getting organized, setting up a blog tour, and thinking about a party, but there are more factors to consider in your plans. Tool #4: Speaking of prizes, set up a few additional giveaways and then promote them. We’ve already talked about how to set up a Goodreads giveaway, but this is especially important in the launch window. Whether you offer one copy or ten, the beauty of this

The Author Toolbox: Planning a Successful Book Launch (Part 1)

The Author Toolbox: Planning a Successful Book Launch (Part 1)

A successful book launch is a crash course in marketing so it sometimes helps to read a few blogs, a book, or catch a few podcasts about marketing in general and apply the principles to your specific product—a book. Audience avatars, felt needs, testimonials, buzz, brand familiarity, and that ideal word-of-mouth are all factors to consider when developing a plan. Speaking of a plan, that’s the essential piece of a book launch. Sometimes marketing can

The Author Toolbox: Build a Launch Team and Recruit Reviewers

The Author Toolbox: Build a Launch Team and Recruit Reviewers

When it comes to planning a book launch, there are a lot of moving pieces and several time sensitive factors to consider. While we’ll dive into the nitty-gritty of what you should do and when in the next section, there are two groups of people that you’ll need along the way. Apart from actually writing the book, recruiting help should be at the top of your list. Tool #1: Build a launch team. Also called

The Author Toolbox: Time Management Tools To Save Your Sanity (Part 2)

The Author Toolbox: Time Management Tools To Save Your Sanity (Part 2)

Building a writing career is time consuming which makes time management strategies like goal setting, brain-dumping, and prioritizing so important in order to keep your focus on the right things at the right time. Here are the next steps. Tool #4: Create habit chains, or be deliberate about the ones you already have. Do you already have a morning ritual? A bedtime routine? Do you always hit the snooze button exactly once, wash your face before brushing

The Author Toolbox: Time Management Tools To Save Your Sanity (Part 1)

The Author Toolbox: Time Management Tools To Save Your Sanity (Part 1)

The book is written. The platform is built. The publishing decisions are made. The people are in place. The bank account is ready to start collecting those royalty checks. We’re ready to launch, right? Not quite. As I discovered the hard way, a successful book launch and the swirl of time-sensitive marketing can be an exhausting black hole that consumes all of your time, energy, and balance to the detriment of your health, relationships, and