The Author Toolbox: Why CoSchedule is Worth Every Penny

In the long journey toward becoming a multi-published author, there have been both pitfalls and stepping stones. However, discovering CoSchedule as a social media scheduling tool catapulted me forward into a comprehensive content strategy and marketing plan wrapped into one easy-to-use program. And just when I thought CoSchedule was as good as it gets, they’ve made it even better, leaving me more time (and mental energy) as an author to spend time writing my next

The Author Toolbox: Use Goodreads to Find Avid Readers (Part Two)

The Author Toolbox: Use Goodreads to Find Avid Readers (Part Two)

Once you have a Goodreads profile and author account, it’s time to use this platform to find avid readers. Tool #3: Set up a giveaway. For the price of a single book and postage, you can get your book added to hundreds of shelves. While most of those potential readers entered only for the chance at something free, they hopefully were also at least intrigued by the idea behind your book. In the future if

The Author Toolbox: Use Goodreads to Find Avid Readers (Part One)

The Author Toolbox: Use Goodreads to Find Avid Readers (Part One)

Readers go to Amazon to buy books, but avid readers flock to Goodreads where they can add books to their virtual “want to read” shelves, rate and/or review the books they’ve read, recommend books to friends, jump into groups that are taking about their favorite genre, discover new authors, and even enter giveaways to win free books. Goodreads is all about finding that next good book to read, so it makes perfect sense for authors

The Author Toolbox: Harness the Power of Amazon Author Central

The Author Toolbox: Harness the Power of Amazon Author Central

When it comes to book sales, there is one giant retailer in the room that authors simply cannot ignore. Amazon. Making up the majority of the online book sales market, Amazon is where thousands of readers go to find a particular book or to browse the lists of best-sellers in their favorite genre or topic. (Of course, that’s a big reason behind marketing plans that include getting a lot of reviews on Amazon because it

The Author Toolbox: More Social Media Platforms To Try

The Author Toolbox: More Social Media Platforms To Try

We’ve covered three of the biggest social media platforms already (Facebook, Twitter, and Pinterest), but have only begun to scratch the surface of possibilities when it comes to meeting potential readers and building relationships as you provide value to their lives. Remember how we said to focus on a few places and do them well? Interaction takes time and that time could be spent writing your next masterpiece, making balance critical when it comes to

The Author Toolbox: Pinning Your Place On Pinterest

The Author Toolbox: Pinning Your Place On Pinterest

Pinterest is a platform that was originally dominated by women (150 million users, 70 million of which are in the United States) but is increasingly attracting men as well. In essence, Pinterest is a collection of virtual bulletin boards where one (stereotypically) pins pictures of recipes, home decorating or renovation ideas, wedding ideas, party plans, favorite hairstyles, or fashion. However, many also pin inspirational quotes, create a virtual bucket list, track the books they have

The Author Toolbox: Being Heard on Twitter (Part Two)

The Author Toolbox: Being Heard on Twitter (Part Two)

Now that you’ve got the basics of Twitter covered, here are a few more tools to use as you build your platform. Tool #3: Use trending topics and hashtags to jump into existing conversations. Just like back in the high school lunch room, there are topics that captured everyone’s attention and cross the hypothetical lines between the social groups. Whether it’s the Super Bowl, a big awards show, politics, an eclipse, or the latest stupid

The Author Toolbox: Being Heard on Twitter (Part One)

The Author Toolbox: Being Heard on Twitter (Part One)

Did you ever walk into a crowded lunch room on the first day at a new school and feel a bit overwhelmed by all the people and chattering conversations swirling around you? Almost panic wondering where “your” friends were hiding in the chaos? That’s Twitter with it’s 328 million users worldwide and 70 million active monthly users in the United States. It’s one giant conversation where everyone is talking all at once. But just like

The Author Toolbox: Navigating the Facebook Neighborhood

The Author Toolbox: Navigating the Facebook Neighborhood

With 1.86 billion users worldwide and 279 million in the United States alone, chances are you will find an audience of your readers on Facebook. First, let’s cover a few definitions and an overview before we get into specific tools. The basic account when you sign up is called a profile. You can share some information about yourself, add a picture that will show beside every comment you make, add a bigger cover image across

The Author Toolbox: Memes and Images for Social Media

The Author Toolbox: Memes and Images for Social Media

We live in a visual culture and a picture truly does tell a thousand words…or at least attract the viewer’s attention long enough to convey the message we put with it. Since you should be incorporating images or memes into your social media content, let’s cover a few rules and tools that even non-graphic-design people like myself can manage. Tool #1: Know where to find pictures that are legal to use. Just like we wouldn’t