The Author Toolbox: Why CoSchedule is Worth Every Penny

In the long journey toward becoming a multi-published author, there have been both pitfalls and stepping stones. However, discovering CoSchedule as a social media scheduling tool catapulted me forward into a comprehensive content strategy and marketing plan wrapped into one easy-to-use program. And just when I thought CoSchedule was as good as it gets, they’ve made it even better, leaving me more time (and mental energy) as an author to spend time writing my next

The Author Toolbox: Social Media Scheduling Tools (Part Two)

The Author Toolbox: Social Media Scheduling Tools (Part Two)

In addition to putting boundaries on your time and using free tools like the publicize feature inside your blog or Hootsuite, there are a few other social media scheduling tools available with powerful features you can harness to build your platform. Tool #4: Because I also blog and wanted to find a way to easily promote both current and past blog posts, I found a tool called CoSchedule that not only integrates with a WordPress blog

The Author Toolbox: To Blog or Not To Blog

The Author Toolbox: To Blog or Not To Blog

In today’s platform-driven publishing world, that indeed is the question of the day. Of course, our focus at The Author Toolbox is on the practical tools an author needs so I’ll keep this introduction to blogging brief since there are a gazillion other articles out there about whether you should blog, what to blog about, how often, the best platforms, and mistakes to avoid. Blogging, while originally an online journal entry of sorts, is essentially