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The Author Toolbox: More Social Media Platforms To Try

The Author Toolbox: More Social Media Platforms To Try

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We’ve covered three of the biggest social media platforms already (Facebook, Twitter, and Pinterest), but have only begun to scratch the surface of possibilities when it comes to meeting potential readers and building relationships as you provide value to their lives. Remember how we said to focus on a few places and do them well? Interaction takes time and that time could be spent writing your next masterpiece, making balance critical when it comes to

The Author Toolbox: Pinning Your Place On Pinterest

The Author Toolbox: Pinning Your Place On Pinterest

Pinterest is a platform that was originally dominated by women (150 million users, 70 million of which are in the United States) but is increasingly attracting men as well. In essence, Pinterest is a collection of virtual bulletin boards where one (stereotypically) pins pictures of recipes, home decorating or renovation ideas, wedding ideas, party plans, favorite hairstyles, or fashion. However, many also pin inspirational quotes, create a virtual bucket list, track the books they have

The Author Toolbox: Being Heard on Twitter (Part Two)

The Author Toolbox: Being Heard on Twitter (Part Two)

Now that you’ve got the basics of Twitter covered, here are a few more tools to use as you build your platform. Tool #3: Use trending topics and hashtags to jump into existing conversations. Just like back in the high school lunch room, there are topics that captured everyone’s attention and cross the hypothetical lines between the social groups. Whether it’s the Super Bowl, a big awards show, politics, an eclipse, or the latest stupid

The Author Toolbox: Being Heard on Twitter (Part One)

The Author Toolbox: Being Heard on Twitter (Part One)

Did you ever walk into a crowded lunch room on the first day at a new school and feel a bit overwhelmed by all the people and chattering conversations swirling around you? Almost panic wondering where “your” friends were hiding in the chaos? That’s Twitter with it’s 328 million users worldwide and 70 million active monthly users in the United States. It’s one giant conversation where everyone is talking all at once. But just like

The Author Toolbox: Navigating the Facebook Neighborhood

The Author Toolbox: Navigating the Facebook Neighborhood

With 1.86 billion users worldwide and 279 million in the United States alone, chances are you will find an audience of your readers on Facebook. First, let’s cover a few definitions and an overview before we get into specific tools. The basic account when you sign up is called a profile. You can share some information about yourself, add a picture that will show beside every comment you make, add a bigger cover image across

The Author Toolbox: Memes and Images for Social Media

The Author Toolbox: Memes and Images for Social Media

We live in a visual culture and a picture truly does tell a thousand words…or at least attract the viewer’s attention long enough to convey the message we put with it. Since you should be incorporating images or memes into your social media content, let’s cover a few rules and tools that even non-graphic-design people like myself can manage. Tool #1: Know where to find pictures that are legal to use. Just like we wouldn’t

The Author Toolbox: Social Media Scheduling Tools (Part Two)

The Author Toolbox: Social Media Scheduling Tools (Part Two)

In addition to putting boundaries on your time and using free tools like the publicize feature inside your blog or Hootsuite, there are a few other social media scheduling tools available with powerful features you can harness to build your platform. Tool #4: Because I also blog and wanted to find a way to easily promote both current and past blog posts, I found a tool called CoSchedule that not only integrates with a WordPress blog

The Author Toolbox: Social Media Scheduling Tools (Part One)

The Author Toolbox: Social Media Scheduling Tools (Part One)

Social media is first and foremost social. That means you must be present to win. You need to be there with genuine interactions that reflect positively on your character, but you also need to guard your time. It is so easy to get sucked into the vacuum of time-wasting social media scrolling and neglect your most important task as an author, the actual writing. That’s why the next section about social media scheduling becomes so critical